EU investigates Google’s use of AI data

The EU has launched a new proceeding against Google. The Commission accuses the tech giant of unlawfully using third-party content (websites, YouTube videos, etc.) for its AI-based search and answer services — without adequately compensating publishers or offering them a right to object.

According to investigators, Google’s approach may violate EU competition law. Particularly critical: the use of content for AI overviews and training datasets could deprive small and medium-sized publishers of vital traffic and revenue.

If the allegations are confirmed, Google could face fines of up to 10 percent of its global annual turnover — signalling that the EU intends to intervene more actively in the AI era.

This isn’t just about Google — it indicates a broader shift: AI-driven “big data mining” and dominant platform control will likely face stricter scrutiny going forward. That means opportunities for competitors, but also clearer regulatory boundaries.

Many publishers rely heavily on search-driven traffic. If AI overviews replace user visits, their economic basis is jeopardised. This case could therefore become a new protection framework for authors, journalists and creative producers.

SK