Mercedes building in Berlin.
Mercedes-Benz is struggling to electrify its iconic G-Class. According to Handelsblatt and WIRED, just 1,450 units of the electric version were sold in Europe between its launch in April 2024 and April 2025. Over the same period, combustion-engine models reached 9,700 units.
Overseas, the demand proved to be similarly weak. In China, the world’s largest auto market, only 58 vehicles were delivered, while South Korea accounted for just 61 sales.
Industry observers point to several structural drawbacks such as the off-roader’s high curb weight, limited payload, and the absence of a tow hitch. Range limitations further undermine its competitiveness in the SUV segment, prompting many buyers to stick with the more powerful gasoline and diesel variants.
The commercial impact is tangible. Mercedes’ share of fully electric models continues to decline, with fewer than one in ten vehicles sold now running purely on battery power. Within the company, the electric G-Class is increasingly seen as a niche product with modest volumes.
Despite the disappointing debut, Mercedes insists it remains committed to its electrification strategy. Management emphasizes that the transition will take time and may face setbacks, but maintains that the long-term direction is unchanged.
