TikTok Star Khaby Lame Sells Company for Nearly 975 Million US Dollars

Khaby Lame, the world’s most-followed TikTok creator, has completed a major deal involving the sale of his company Step Distinctive Limited. According to several international media reports, the transaction values the company at 975 million US dollars (approximately 810 million euros), making it one of the largest monetization deals ever achieved by a social media influencer. The agreement was signed with Hong Kong-based Rich Sparkle Holdings, which will assume exclusive commercial rights to Lame’s brand and activities.

Under the terms of the deal, Lame retains a controlling stake and will continue to play a key role in the strategic direction of the business. The transaction covers not only traditional brand and merchandising rights but also plans to develop an AI-powered digital twin of Lame. This digital avatar is intended to replicate his facial expressions, voice, and behavioral patterns, enabling automated, multilingual content distribution and extending the brand’s reach beyond conventional social media platforms.

Rich Sparkle stated that it plans to build a global e-commerce and content ecosystem designed to systematically monetize Lame’s massive audience. With hundreds of millions of followers across platforms, industry observers view the transaction as a significant milestone for the creator economy, illustrating how digital personalities are increasingly scaled through capital market-oriented structures rather than relying solely on advertising partnerships.

Born in Senegal in 2000 and raised in Italy, Khaby Lame rose to global prominence through silent reaction videos on TikTok. His universally understandable humor has earned him more than 160 million followers on the platform by 2026. The current deal marks another step away from traditional social media revenue streams toward a capitalized, technology-driven business model.

SK