Cristiano Ronaldo Invests in AI Search Platform Perplexity

Cristiano Ronaldo expands his business activities and has invested in the AI-based search platform Perplexity. According to the company, the football star will not only act as an investor but also serve as a brand partner. The collaboration was announced through an official campaign featuring shared media content and promotional materials.

Perplexity, founded in 2022, positions itself as an “answer engine,” offering AI-generated direct responses rather than traditional search-listings. The company is gaining traction within the rapidly expanding AI-search segment and aims to establish itself as a data-driven alternative to classic search engines.

Precise terms of Ronaldo’s investment have not been disclosed. However, reports indicate that the involvement includes both capital and brand integration, suggesting a long-term partnership. Market valuations vary across media sources, and the company has not officially confirmed current figures.

For Perplexity, the partnership increases brand visibility beyond the tech community. For Ronaldo, the investment reflects a strategic step into a rapidly developing innovation sector. Industry observers see the move as a signal that AI-based search solutions are evolving into an independent market category, sitting between classic search, generative assistance and real-time information access.

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