Julian Hosp’s Story Now on Amazon Prime Video

From professional sports to medicine and the international cryptocurrency industry: Austrian entrepreneur Julian Hosp has fundamentally reinvented his career several times. With TenX and Cake DeFi, he founded two companies that attracted considerable attention during the crypto boom. Today, the former physician primarily focuses on investments. The second season of the documentary series »Deutschland, deine Unternehmer« explores his remarkable career.

The second season of »Deutschland, deine Unternehmer«, a documentary series produced by wirtschaft tv, has been available on Amazon Prime Video since November 10, 2026. Following its cinema premiere in Hamburg in October, the series once again profiles entrepreneurs whose careers extend far beyond conventional founder stories.

One of the protagonists is Austrian entrepreneur Dr. Julian Hosp. His career first took him into international competitive sports, then medicine, and eventually the cryptocurrency industry. Along the way, he built several businesses but also experienced commercial conflicts and setbacks.

From Innsbruck to Hong Kong and Singapore

Hosp began pursuing an international sports career as a teenager. At the age of 16, he moved to North America to become a basketball player. He later switched to kitesurfing, competed professionally for around ten years, and won several championships.

At the same time, he studied medicine at the University of Innsbruck and worked as a physician after graduating. Ultimately, however, he saw his professional future outside the healthcare sector.

In 2012, Hosp moved to Hong Kong. There, he gained experience in sales and marketing and became increasingly interested in digital business models. A few years later, he co-founded the crypto start-up TenX in Singapore.

Founded in 2015, the platform aimed to make cryptocurrencies usable in everyday life, particularly through a payment card that would allow users to spend their digital assets.

In 2017, TenX attracted international attention when it raised more than $80 million through an initial coin offering (ICO), a form of fundraising through the sale of digital tokens that was popular at the time. Hosp left the company in early 2019.

Then Came Cake DeFi

Later that same year, Hosp founded Cake DeFi with U-Zyn Chua. The platform subsequently operated under the name Bake. It offered customers a range of cryptocurrency-related services, including access to decentralized finance applications.

The platform expanded internationally. According to its eventual buyer, GSTechnologies, it had approximately 700,000 registered users by the end of November 2024. At that time, around 50,000 customers held digital assets worth approximately $80 million on the platform.

In December 2024, publicly listed British company GSTechnologies acquired Cake's business and key assets. The transaction was completed on January 2, 2025. The purchase price was not disclosed.

From Platform Founder to Investor

After stepping away from the operational cryptocurrency platform business, Hosp shifted his focus once again. Today, his activities include investments in artificial intelligence, medical technology, infrastructure, and other technology companies. His family office manages a portfolio worth more than $100 million.

Hosp also remains active as an author, speaker, and provider of financial and educational content. Through digital media, he reaches an international community with whom he shares his views on financial markets, investments, and technological developments.

His story illustrates a career defined not by a single business idea but by repeated professional reinvention. At the same time, his experiences with TenX and Cake DeFi demonstrate that substantial capital inflows, international reach, and rapid growth do not automatically guarantee lasting entrepreneurial success.

Entrepreneurial Stories Beyond the Balance Sheet

In addition to Hosp, the new season also profiles Nickolas Emrich. The German entrepreneur initially built a number of restaurant businesses before working as a police officer and gaining recognition as a nonfiction author. Today, he is also active as an investor.

The documentary series thus presents two very different career paths with one thing in common: Entrepreneurship does not necessarily end with a first business venture. It can also mean closing a successful or challenging chapter and pursuing new professional opportunities.